Media have largely been ignored in Norwegian anthropology, while they have grown to become a central theme in international anthropology. This article is a call to the Norwegian anthropological community to take part in the new development. The argument is not to develop a new sub-discipline but to respond to the fact that the world has changed and become thoroughly media-saturated – this to the extent that hardly any type of practice is media-irrelevant. Thus, the article calls for non-media-centric media studies. Historical developments are described in both media studies and media anthropology, and in the last part of the essay the way forward for a Norwegian anthropology of media is outlined.Helle-Valle, Jo. 2015. Medieantropologi, Norsk Antropologisk Tidsskrift, 26 (1): 58-76.